When you start making a website for your business, you might wonder why web design is important and what makes it good. How do you figure this out, and how can you make sure that you cover all the important website design rules?
Web design and development is more than just making a site look good. It’s about more than that. It’s one of the most important things that affects whether the user has a good or bad experience when they’re on your site, which in turn affects how people think about your brand.
We talk about why you should spend money on a good web design and how it will help you for years to come.
Web design is important because it helps people find what they need.
Don’t believe us, then? Those stats will speak for us. 75% of people say that they make quick decisions about a company’s credibility based on how their website looks.
Keep reading if that doesn’t already make you think you should hire an agency for professional website design. We’ll show you how a good website can help your business and how a bad one can hurt it.
A nice looking website is very important for a business.
There are a lot of benefits to having a clean, beautiful, and easy-to-use site. A few of the best things about this are here.
Great website design can help you get a lot of things done.
At the beginning, it makes a good first impression
- Helps You Rank on Google and other search engines.
- Makes You Look Credible and Friendly.
- It helps get leads and make sales.
- You Can Compare Yourself to Other People.
For one thing, it makes you look like a person from the company.
What Makes a Good Web Page, then?
As a result, a successful website has everything it needs to be successful, which shows up in the number of leads, sales, or page views that it gets. Getting the web design right will help you reach your goal. Here are some of the most important web design rules to keep in mind.
Principles of good website design
Here are some of the things that make a good website design.
UI/UX and the layout of the website
The design and layout of a web page must not only look good, but it must also be used for something. Most agencies think that a bad website user experience (UX) is a weakness for their clients. When they get the colours and fonts right, they might not be able to keep all their hard work from going to waste.
You must always think about what the user will see and do. A good website is one that is easy for people to use and find the information they need. If it takes them too long or looks too complicated, they’ll close the tab on your site.
Our attention spans are very short these days, so make sure that the most important information is in the front and centre for everyone to see.
Responsive design for mobile websites
Think about how often you look at things on your phone. How many websites have you looked at on your phone so far? We’ve all been on a website where we had to scroll or pinch to read the text. It’s a waste of time!
There are a lot of things you need to make sure when you’re looking at a website on a computer, smartphone, or iPad. It’s always a good idea to make sure your website is mobile-friendly before you go live.
Content that is good: copy, images, and videos.
Another big mistake businesses make is to use images that are too big on their website. This makes the website take a long time to load and the images take a long time to open. Almost 40% of people will leave your website if the images won’t load or take too long to load.
Even if you get the images right, you might want to think about adding video as well. A video is ten times more likely to get people’s attention than a picture, so why not make the most of it?
Another thing that people don’t pay enough attention to is copy. When you write bad, jargon-filled text, your customers will not be impressed. Make them yawn: This means that you should make your copy part of the design. You should make headlines, subheadlines, and short paragraphs that get right to the point. Remember that readers will only skim, not read in depth, so make sure that something catches their eye.
People are encouraged to do something
What is the point of your website, in the end? These are signs that tell people what to do. These are the buttons that say “Read More,” “Download Now,” “Contact Us,” and so on all over a web page.
It’s the same thing as Social Proof.
You can find a lot of fake news and low-quality brands all over the world. As a result, it can be hard to go through all of these to get to the best (you). When a potential customer comes to your site, you want to give them a little extra push with social proof, like case studies, testimonials, and so on.
Brand Identity and Consistency are important for a company to have.
Many businesses don’t have a Brand Guide that lists their chosen colours, fonts, and other things. As one of them, your website is a great place to start!
You need to make sure that what you put on your website is also shown on your other business channels, like social media. This consistency in your brand makes your business easy to find and increases its credibility. Get your Brand Guide and website done first, and everything else will fall into place afterward.
My business will be hurt by a bad website.
If you live in Perth and want to have a website made, we’ve been doing that for a long time now. The clients we work with have done so much damage to their credibility, lost sales, had low search engine rankings, and more by having a bad web design or performance. We’ve come in to save the day, which is how we like to see it.
How Do You Choose a Web Design Company?
When you choose a website graphic design agency Canada, you need to make sure that you don’t settle for anything less than the best.
There are many steps in the process of making a professional website. So, the website design company you work with must know all the ins and outs of website design and development, as well as web design and marketing.