Graphic design is a booming industry. More and more companies are entering the digital marketing market, and the demand for graphic designers is expected to increase by 21% between this year and 2024.
Taking those numbers into account, launching yourself into the world of graphic design on your own doesn’t sound too bad, does it? However, the number of freelancers is also growing, and this means that more and more businesses need the services of agencies or graphic designers. However, deciding to undertake is not always easy, so we bring you eight simple steps to make this path easier.
Step 1: Make a plan.
Before creating your own business, you need to know some key points, such as:
- What will be the name of your business?
- What services are you going to provide?
- How are you going to price your work?
- What is demographic segmentation?
- Will you be the only worker, or will you have employees?
- How are you going to get your customers?
- Where will the income come from?
- What is the main objective of your company?
This step is the pillar of your company. So take your time to think about it and create a solid structure. You can be a good designer, but setting up your own business is different.
Not only will you be a graphic designer, but you will also have to be a merchant, an accountant, a boss, a customer service manager, etc. But don’t let this intimidate you; 627,000 businesses are created every year. If they can do it, so can you. With that said, follow these steps and start planning and preparing things. You can also look at this entrepreneur’s guide on how to open your own business.
Step 2: Register your business identity
Although it may seem much easier to put your name on your business, you may be surprised by the amount of risk involved if a client or another business decides to take legal action against you.
Registering your business identity under a name other than your own separates business assets from personal ones, protecting you from potential legal repercussions.
Before registering your business, you need to fill out forms to register the commercial name and the brand it represents. This will depend on your place of residence. You will receive a notification with your company certificate as soon as you register the brand and trade name and pay the fees. You can now start doing business!
Step 3: Not without a contract.
You already have your graphics design firm business. And now that? So you have to protect yourself. Yes, your business identity protects your assets, but it does not protect you from customers trying to take advantage of you.
Before you start to carry out any assignment for clients, make sure you establish a contract in which all the contract conditions appear. You and the client must agree to the conditions before accepting any work. If not, you could find yourself with more than one misunderstanding.
Step 4: Manage money well.
Money is a critical component of a business, and you must know where every penny you invest in it goes.
Although you can invoice with the classic email/PayPal duo, this can become a hassle when you have to declare. We propose an accounting application in the cloud. By performing the service online, you can access your finances anywhere. This type of software includes invoice documents, receipts and tracking systems for a minimal cost; other types of software may include payroll systems or sales systems.
Others like Wave include many features and are completely free, including services such as billing for customers, reminders to bill, or cash flow reports. In addition, the processing fee is much lower than other accounting software, and the interface is very simple. Another important aspect of good capital management is having an account other than yours, so you can more easily track income and expenses.
Step 5: Design a logo
Logos are a very important part of the graphic design business. It is what your brand represents and the first thing your customers will think of. Of course, as a graphic designer, you can design your own, but it’s still worth leaving this work in the hands of a specialized logo designer.
If you are looking for a custom graphic designer, Fiverr can make the process easy for you. Although their business model was based on doing projects at a low price, you could get projects for 5 dollars; now, they have more experienced designers on their plan and novices who have just started.
We provide the best services in this field, so if you want to have these services, you must visit online graphic design services.
Step 6: Establish an online presence
Nowadays, if you are not on the internet, it is as if you did not exist. Therefore, many companies choose to have a website as a showcase. This allows you to have an editable platform where you can offer your services, serve your clients and present yourself to the world.
However, if you offer digital products, you may want something easier to implement that serves as a website and an exhibition platform for your products, such as Sellfy, to sell your artistic projects.
Step 7: Promote your products well
You can now create the most beautiful designs in the world; if nobody sees them, you will achieve little. That is where marketing plays an important role. Take a look at these steps to promote your graphic design business.
- Email marketing: Use strategic lists that include the type of potential customers and to whom you can offer your services.
- Social Media–Social media: platforms are getting more and more users, and many of these platforms allow you to set up as a business and give you many possibilities to measure different situations.
- Networking: Whether attending events in your sector or offering services to your potential customers on pages that interest them, this form of marketing is very effective, but make sure you do it correctly.
Step 8: Last but not least… Add value
!! Congratulations!! You have reached the last step and one of the most important. You have to add value. This is arguably the most crucial part of launching into graphic design. The value you bring to your customers, especially at the beginning, will be a determining factor in deciding the reputation of your business. This will mark the course of your career. Do you want to be known as an ordinary designer without more? Or a top-notch one that everyone recommends? If the latter is what you prefer, make sure you offer a service that meets their expectations. If you do, you will get your business going at full speed. Do you jump, then? Tell us which step helped you the most.
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