Tired of constantly ‘following’ someone on social media? Or maybe you look at the phenomena and think, “What am I missing?” Maybe getting famous on Instagram, Twitter, YouTube and TikTok was a little easier when these channels were just getting popular, but you haven’t completely missed the opportunity. Here’s what you should and should never do to become an influencer…
It is one of the most frequently heard words in recent years; influencer. It’s a little hard to say – it’s pronounced ‘infuluinsır’ – but it’s clear what it means: In its simplest form, it’s an ‘internet celebrity’ who can ‘impress’ those who follow them. There is a lot of curiosity about what exactly they do, how much they earn in return, and whether they are effective in the ‘real world’ as well. There are also many who look at that ‘shiny’ life they live and envy them. Maybe you are one of them…
It is still possible to use social media effectively and turn your shares into income. Some people provide individual and corporate social media trainings: “Influencerism is not a trend that will end, on the contrary, it is growing. New faces are needed.”
1. DETERMINE THE CATEGORY
Focus on one or two platforms. Trying to be active on all platforms can cause your content quality to decrease.
Each platform has its own dynamics, so Instagram-type videos do not get engagement on TikTok.
2. GO TO BUSINESS ACCOUNT
Convert your account to business account now. In this way, you can access data about your audience and benefit from the advantages provided to business accounts.
3. FILL YOUR BIO CORRECTLY
You have very limited time to catch someone visiting your profile for the first time! That’s why it’s so important how you fill out your bio. For example, if you are an influencer producing content in the food and beverage category, provide information such as ‘Recipes, food photography, healthy recipes’ in your bio.
4. DON’T BE FEAR OF INNOVATION
You can see the target audience of your content in detail from your business account. You should analyze which content your audience is interested in and plan your next posts accordingly. And don’t be afraid to experiment with different messages and content types without going too far out of focus.
5. STABILITY CONDITION
Remember, if you want to be a successful influencer, you must stay engaged with your followers. Producing regular content will keep you engaged with your followers. Every day especially for beginners
Creating content is very important.
6. YOU WILL NEED VARIOUS PROGRAMS
Photo/video editing programs will become your closest friends. Perfect your content with paid or free apps and don’t hesitate to spend a little if necessary!
7. CONTACT BRANDS
Be sure to add your e-mail addresses to your social media accounts, share the brands you have experienced with your followers, and do not hesitate to reach the brands directly. Identify brands that are suitable for the field you are producing content for and send emails talking about what you can do for them. This really works.
Invest in good equipment. At first, your smartphone’s cameras will be sufficient, but as time goes on, you will want to improve your content quality. In the first place, low-budget vlogger kits, tripod, ‘ringlights’ (circular light), which are very popular these days, and a few paid editing programs will work. You can produce studio quality content with a budget of 500 – 1.000 USD.
You can also use social media services from Flowline Center. Flowline Center is the best website to buy Instagram followers.
9. MAKE INFLUENCER FRIENDS
Having an already proven influencer share that they like your content with their followers is a great way to grow your account. Feel free to share your own photo. Your followers want to see you and get to know the real you, albeit occasionally.
10. INCLUDE YOUR LIFE
Invite people to interact. Be encouraging with sentences such as “What do you think”, “I am waiting for your thoughts as a comment under the post”, “What do you think”. These are one of the tactics you can use both to activate your followers and to have your content included in the ‘Discover’ section, especially on Instagram. Talk to your followers. Ask them about your next ingredient, the meal you’re cooking that night, or even the t-shirt you can’t decide which one to buy. As people feel like a part of your life, their loyalty to you and your content will increase.
DON’T DO THESE!
– If possible, try to establish long-term brand relationships. Working with more than one brand at the same time can cause your followers to experience ‘ad blindness’, which we call ‘influencer fatigue’.
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– Do not cooperate frequently with competing brands. This will cause your trust score among your followers to drop dramatically and after a while your content interactions.
– Do not recommend the product you do not use. Do not make brand collaborations that conflict with the sensitivities you have shared with your followers, be consistent.