The human brain can process an image in just 13 milliseconds. This means you don’t have much time to make a good first impression on your customers. One of the best ways to achieve this is to Ecommerce Product Photography in Lahore. Images show the quality and value of your products and create transparency in e-commerce.
Important Tips About Ecommerce Product Photography in Lahore
Whether you want your product photos to be consistent or unique. It’s important to know the differences between the two and how to create them. Below are the six most common types of product photos, when to use them, and what they actually look like.
Types of Ecommerce Product Photography
There is no standard approach to Ecommerce Product Photography in Lahore. Just as there are many different products and services on an e-commerce site, there are many different styles and lenses for product photography. Some are use every day, others are unique and only use on special occasions.
Unique Product Photos
This is one of the most common types of product photo, showing a single item. It is often use in product catalogues, banners and on product pages where individual products are shown separately from the collection.
A group photo is a photo in which several products are shown together. Group photos are often use for product bundles and collections and show the variety and range of products, giving the customer a complete picture of the product, not just one product. But the brand as a whole, which is ideal for social media and advertising.
This type of photo can show your products in action. Lifestyle photos tell the story of your product. Lifestyle photos can complement individual images on a product page, but they are also great for social media, email, advertising and other visual channels as they attract attention and give your products a more personal touch.
A common problem in online sales is that you can’t measure the actual size of your product. The product description may state the dimensions, but the product images can be misleading. However, with scale images, buyers can get a better idea of the actual size of an item by comparing it to other common items, such as the ivory in this example.
For products with small details that require a close-up. Such as jewelry and other small items, a close-up highlights specific product features that can’t be capture in a regular photo. This type of photography often requires special lighting and special camera settings, such as macro lenses, to get such good shots.
Some Tricks For Product Photography
For those of us who don’t know the difference between Nikon and Kodak, product photography can of course seem a little daunting. And for small businesses on a limited budget. It’s not feasible to invest in expensive photography equipment.
- Adjust the background
- Natural light
- Artificial light
- Place your product.
- Use a tripod.
- Choose a suitable camera.
- Take several photos and evaluate them
- Edit the pictures.
- Optimize the images.
Two Types of Product Photos for E-commerce
There are many ways to be creative with photos, but there are two basic types of product photos that are important for different occasions. So you need to combine both types well on your product page.
white, clean backgrounds consisting of only product images
This is the most common type of image you see in product catalogs and on product pages. These images have plain backgrounds with no background and focus on the product itself. Which is often shown from different angles and distances.
Frame or lifestyle Photo
To bring your brand to life, these images show your product in action, often with a model or other additional elements. This helps customers imagine using your product in everyday life and creates a more personal connection to your brand.
Tools to get started with product photography
Now that you know how to create an engaging product image, it’s time to gather the tools you need. You can buy the latest photography equipment, but if you’re a beginner, you may want to forgo it. Here are a few things you need to get started.
- So, Sliding table
- Stage lighting
- Studio lighting
- Mobile pen
- Photo editing software
- Photography instructions to ensure consistency
- Make sure you have these essentials with you
- Color palette.
Why do product photography increase conversion rates?
We are very visual consumers. While the quality of the text and product may be excellent. But customers will find that product photos are not of the same quality.
- High quality images improve every customer interaction.
- Product images are an important part of your brand.
Obviously, it is not necessary to make all these improvements at once. So, Consistent, high-quality Ecommerce Product Photography images cannot be create overnight. It may take several trial and error steps to achieve the desire results.
But once you start, you can take control of your product photography and not only create great Ecommerce Product Photography in Lahore. but more importantly, build a visually appealing brand and a successful e-commerce store.