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Creating the Ultimate Swag Bags

Your upcoming corporate event requires the best swag bag, oh no! You think of a pack of cheap promotional products that will end up tossed in the trash. Let’s shine. Show them you got this. You’re the master of swag.

To start, what is a swag bag? An essential pack for a night out. It comes from the Latin word Swag Atolli meaning essentials. However, it’s Scandinavian in origin. It doesn’t matter. You are running out of time and need to get your act together. Keep your focus.

A swag bag is a collection of gifts at a corporate holiday party or an event like the Oscars. Items in the pack are usually promotional, bearing the company’s logo. This is a cross between a gift and a promotional item. Swags are promotional products or marketing materials that advertise a company. It’s also known as cookies.

Customizing Your Swag Bags.

The purpose of swag bags is to remind your clients or employees of your products. Every swag bag has a sense, whether it’s the perfect swag bag for a company picnic or the ultimate swag bag for a star-studded event. Often, there will be a logo imprint on some items, and others may be something simple, like a chocolate bar or bag of snacks without your logo.   



Putting Together Swag Bags.

The following steps will help you create a perfect swag bag for your upcoming event:

1. Lock in your budget.

What will you spend on each bag? Whether it’s $15, $50, or $500, it is essential to stick to your budget.

2. Choose the number of items.

A swag bag should contain between four and six items. Excessive items will stretch your budget too thin. A swag bag with too few will not be much fun.

3. Choose the bag.

Bags set the tone for corporate gifts, so choose one that fits the message. Bags in black and gold promise a luxe gift set, bags with polka dots promise a fun beach bag, and backpacks promise helpful something. The pack will use some of your budgets, so ensure the recipient wants to keep it.

4. Choose the products.

The swag bag ideas will start flowing when you select the bag and decide on a theme. Now is the time to choose the products that best suit your article, and marketing needs to create a swag bag your employees will love and your boss will appreciate. If you received the item, you should consider how it would make you feel. An animal may make you smile. Chocolate may give you that special ‘Yeah!’ Feeling. A water bottle may make you think, Wow, this is cool. Take the event into account too. It’s best to bring a water bottle or sunblock to outdoor events. Possibly some snacks if it’s long.

5. Art Prep & Order. 

After choosing your products:

  1. Select the art you want to print on each. Your ace art department can create fantastic art for each item if you let them know what you’re getting.
  2. Name each art file with the thing it will be printed on.
  3. Place your orders.
  4. Watch the in-hand dates to ensure everything arrives on time.

Companies like Blueberry Ink offer thousands of custom-printed items when you’re in a bind and need something fast. Many ships on the same day.

Fun With Swag Bag Art.

Enjoy the process of creating your art, and remember to have fun! Corporate gifts and promotional products usually only have a company name and logo, but you can do much more to make them stand out. Your art department can have fun creating a bag touting the event with a unique art file. Create something special in your advertising methods, especially for something as fun as swag bags. It can be a play on words, a fun design, or an off-the-wall idea that will be remembered. Besides our logo, we added “Brilliant IDEAS” with a light bulb, making it a fun promo item. Our custom umbrellas are printed with “Rain Check” on one side and our logo on the other.

How Far in Advance Should I Order My Swag Bags?

Time is everything. Plan so you have time to set your budget, select your promotional products wisely, and get them ordered and delivered well before the event. At least a month is recommended for swag bags. After a week of budgeting and choosing your products, another week of creating your art and placing the order, you will still have plenty of time to get the order delivered and checked. Make sure you get your products at least a week before the event. Before an important event, you don’t want to be waiting for your boxes at the last minute. Plan early, order, and finish it by the due date.

Here are some themes to consider for your swag bag.

The Fun Bag.

Offering a fun swag bag will liven up trade shows and other events that may be monotonous (or a bit boring). A custom mug with a funny saying, stress relief balls, customized games, or a t-shirt that says I survived a trade show is an excellent addition to your swag bag. This bag can also include personalized snacks or candy to rejuvenate the attendees and allow them to focus on all the presentations quickly.

A Hobby Bag.

Discover what your clients and employees love by focusing on their hobbies and pastimes. How about a round of golf, hiking through nature trails, journaling, or another particular recreation? Put tools for relaxation in your swag bags. The golf ball industry is always in demand, and hikers need a good backpack, a food storage jar, and a water bottle. Music lovers will enjoy good headphones or Bluetooth speakers, and travellers may like travel items that follow airport protocol.

The Home Bag.

There’s nothing like a relaxing day at home, and it’s the perfect time to connect with your clients. Clients can find customized drinkware, blankets, storage containers, tablet stands, cutting boards, and so many other items in the Home Bag. It’s intended to include things that will remind clients of your brand and mission at a time when they’re not rushing to drop their kids off at school or respond to that last email.

The Personal Care Bag.

To maintain some semblance of normalcy in today’s world, a little rest never hurt anybody. The personal care bag will do just that with items chosen to help clients and employees relax after a long day. Private care bags should include spa gift sets, aromatherapy oil diffusers, manicure sets, massagers, and compact mirrors. If you make clients and employees feel calm and comfortable, you will make a positive connection from them to your brand.

The Personality Type Bag.

Every office has a wine enthusiast, a workaholic, a gym rat, a techie, and others with specific interests. A swag bag is customized for each person or group to create a swag bag they will love. Custom beer glasses, gym bags, power banks, and more combine personality and fun.

The Work Bag.

Getting the job done can be stressful if you lack the right supplies. Custom padfolios and notebooks, promotional pens, briefcases, executive desk gifts, and other work-related corporate gifts can help your employees and clients become more efficient. Ensure you include promotional products to help your clients and employees reduce work-related stress in the swag bag.

The Ultimate Bag.

Goodie bag ideas like these will ensure that your marketing campaign won’t end up in the trash at the end of it all.

Plan Your Swag Bag.

Are you planning the ultimate swag bags for your event? At Blueberry Ink, we’re always here to help you find the right products for your brand. Our swag bag ideas make sure you look good at your next event. You are going to receive the best service and the highest quality products.

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